Hallesche FEELfree – TV Commercial with 3D Lettering in Space
Client work for ELEVEN VFX STUDIO, 2018 – tracking, sphere animation, match frame and end card with Cinema 4D, Octane Render and After Effects.
About the project
This client project was created in 2018 on behalf of ELEVEN VFX STUDIO for Hallesche insurance and is the second version of the FEELfree TV commercial. It promotes FEELfree, Hallesche's company health insurance.
Here, the actors with the glowing sphere don't stand in front of coloured backgrounds but in real environments – an office, a lobby and in front of a modern building. The words “Vorausdenker”, “Vorbildlich” and “Vorteilsnehmer” stand right in the space as large white 3D letters.
Technique
My part in this spot was everything to do with the sphere: the footage was tracked so that the sphere and graphics follow the actors' hands precisely. As in the first version, a 3D proxy of the sphere in Cinema 4D served as the basis for the animation.
At the end, the sphere is thrown towards the camera. This animation serves as a match frame into the end card, which I also created – the sphere flies seamlessly into the packshot with the FEELfree and Hallesche logos. Rendering was done with Octane Render; the compositing was done in After Effects. The large 3D lettering in the scenes was not my work.
More stills
